Job Title: Marketing Assistant
Department: Sales
Reports to: Sales Director
Overview:
Lifeline Fire and Safety Systems Ltd, the leading global manufacturer of fire safety systems and products to the Motorsports and Defence sectors, seeks a motivated Marketing Assistant to support its sales activities. This role involves the development and execution of effective marketing campaigns, encompassing administrative tasks, content creation, and social media management. The ideal candidate will possess a strong understanding of digital platforms as well as a passion for marketing and motorsports.
Responsibilities:
- Campaign Execution: Assist in developing and implementing marketing campaigns, including creating and distributing promotional & technical materials, managing social media, and organising events.
- Market Research: Conduct market research to gather insights into customer preferences, competitor activities, and industry trends.
- Content Creation: Create and maintain marketing materials, such as brochures, technical publications, and presentations. Write and edit engaging content for website copy, blog posts, and social media.
- Event Support: Plan, travel to, and support Lifeline's participation in trade shows and motorsport events.
- Website Management: Maintain the company website to ensure consistent and up-to-date brand representation.
- Dealer Coordination: Coordinate with the external dealer network to ensure timely delivery of marketing materials and services.
- Performance Analysis: Assist with tracking and analysing marketing campaign data to inform marketing and sales strategies.
- Sales Support: Assist in achieving sales team objectives, including lead generation and new business acquisition.
Qualifications and Skills:
- Bachelor's degree in marketing, communications, or a related field.
- Demonstrated experience in a marketing role.
- Strong understanding of digital marketing platforms and tools.
- Excellent written and verbal communication skills.
- Strong organizational and time management skills.
- Creative and innovative mindset.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Preferred Skills:
- Experience with graphic design, video and photography editing software.
- Knowledge of Motorsports.
- Knowledge of SEO best practices.
- Experience with CRM software (HubSpot preferred).
Benefits:
- Competitive salary and profit-sharing package.
- Opportunity to work on challenging Motorsports projects with industry leaders.
- Opportunity to join the Lifeline EnduroKa racing team.
To Apply:
Please submit your CV, cover letter, and a portfolio of your work. In your cover letter, highlight your marketing experience and passion for the field.
